Don't Ask For Feedback If You Don't Want To Listen

Published Tuesday, January 27, 2009

For businesses of all types to survive in a down economy, retaining existing customers is a huge imperative. Customer satisfaction and consumer loyalty top the list of business and marketing priorities. Savvy companies that want to gauge reactions to their products and services ask customers for their comments and complaints. But, is your company walking the talk? When your customers give you their comments and complaints, do you listen—and respond? Most companies have multiple mechanisms for customer feedback ranging from customer service phone lines, online inquiry and complaint forms to active solicitation for comments and feedback using a ...

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